Strategic sales management Essay Example | Topics and Well Written Essays - 3750 words

Strategic sales management - Essay Example The process of having a good human resource base does not end with recruiting people as it is equally important to have motivated employees who can easily align their personal objectives with the organizational objectives so as to bring about organizational efficiency and generate competitive advantage. In order to have motivated employees, it is necessary to ensure a proper job fit so as to align the objectives of the employees and the employers. This requires a good recruitment strategy that would actually help in selecting a set of individuals who would be able to align themselves with the job responsibilities as well as the working culture in the organization. This would also boost up the morale of the employees who would be motivated to take up the job responsibilities (Griffin & Moorhead, 2009, p.118). The present study would be based on analysing the recruitment and staffing issues for the FMCG giant Procter & Gamble. The choice of the organization assumes significance as the company is considered to be among the largest FMCG companies of the world having its operations in diverse geographies with a wide product portfolio. The study would analyse the present recruitment policy of the organization and would try to find out the possible shortcomings in the strategies of recruitment and staffing presently adopted and implemented by the company. It would also try to formulate a proper recruitment and staffing strategy for the organization which would also include the framework for compensation, incentives and reward programs so as to motivate the employees to provide their best effort at the organization. About the Company Procter and Gamble (PROCTER & GAMBLE) is one of the most coveted FMCG Company of the world. The organization has its headquarters based in Cincinnati, USA and successfully operates out of 180 different diverse geographic nations with a wide array of product offering. The strengths of the organization can be analysed from the fact that its market capitalisation is greater than the GDP levels of many nations. The company also has a well defined policy of serving the society through a well knit policy of corporate social responsibility. The organization also has a well defined recruitment and staffing policy that helps it to churn out the best possible employees. It also has a raining and development program that trains employees to meet the standards required to bring about efficiency in organizations like PROCTER & GAMBLE (Procter & Gamble, 2011). Recruitment strategy Procter and Gamble follows a highly rigorous and comprehensive framework for recruitment and selection. The candidates selected for the organization are generally asked to go in through a rigorous session of numerous rounds of interviews. In the initial strategy, the candidates are asked to appear for an interview that tests the candidate’s ability to produce high volumes of quality work. The candidates pass through two rounds of filtering after w hich a test of general knowledge and general aptitude is conducted. The extent of success in these tests determine the level of efficiency of the candidate